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Itʼs a TUJU – about the birth of our skincare series With Kerstin Lüking

Another skincare series for the entire family? Of course! Absolutely!
I would be dishonest if I as a midwife did not recommend the products with which I have had a good experience for over 22 years.  I have supported babies from more than 4,000 families and have seven children of my own. So I know what helps and what doesn’t. In the end, the parents always have to run from A to B to get the right products. And I’ve always asked myself: why isn’t this any easier? Can families get a series of skincare products from a single brand? After all, the problems that arise are often the same. Newborn babies have an infected bottom, stomach aches or dry skin. Mothers suffer from infected nipples or a sore wound following a C-section. And for all these very typical phenomena, I’ve developed TUJU together with the company Charlotte Meentzen.

Charlotte Meentzen is a role model!
Charlotte Meentzen? It was love at first sight! A traditional company from Dresden with 90 years of expertise in natural cosmetics. What’s more, the founder, Charlotte, is a role model for me. She was as visionary as they come. She was the women who made natural cosmetics en vogue in Germany. And by the way, at a time when women hardly had anything to say. I’m impressed by her story. If Charlotte were alive today, she would be an absolute role model for female empowerment.

The Charlotte spirit lives on today

This spirit of Charlotte Meentzen continues to live through the company today. The people behind the brand love what they do. They are passionate about their products and would like to make customers happy and ensure they feel good with the products. This is not just talk: former employees, who have been retired for many years now, enjoy coming back time and time again, for example to roll up their sleeves and help at the busy Christmas time. I think that’s amazing. I’m proud to have been able to develop these products together with Charlotte Meentzen. I would like to use these to revolutionize the market and fine-tune our conscious for how important natural cosmetics are. We shouldn’t be applying just anything to our skin, but should seriously think about what’s inside the products. After all, our skin is our largest organ and cannot simply be replaced like a piece of clothing.

TUJU is so sustainable

Speaking of nature: TUJU consists of eleven products from nature which have all been certified according to the NATRUE natural cosmetics label. This means that all raw materials come from nature and are biodegradable. Many active ingredients are even from monitored organic agriculture. What’s more, they have been dermatologically tested at the university clinic in Dresden and produced in Germany. We prefer to use recycled materials. Our outer packaging is made from 100 per cent recycled paper, our labels and our PET bottle from 100 per cent recycled material. So you can re-use them once they are empty. This means we are extremely close to reaching our goal of a circular and sustainable flow of material!

It is also important to us to keep the transport distances short by focusing on regional suppliers as much as possible. The result: a large part of our materials comes truly from Germany.

I’m very proud to have launched TUJU on the market in February of 2022. But we are not stopping there. We are always on the search for more sustainable and better solutions. This is our promise – to nature and you as a family!

Our team

My personal tip

It’s important to me that we women take care of ourselves. We have to take time for our personal care and for remaining healthy.

Perhaps you are now asking yourself, “What else do I have to do? I’ve no way of managing all that.” And I say, “Yes, you can do it!” We also have time for many unimportant things, which is why starting today, you will create a timeframe for yourself. We at TUJU support you along the way and show you how to go from thinking to doing. We recommend all the products from the Mama Care series. Pamper yourself and let your mind wonder.

Discover mama care products!


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